NC State

Sudipta Dasmohapatra

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Dr. Dasmohapatra is an Associate Professor in Marketing with a joint appointment at the Institute for Advanced Analytics as well as at the Department of Forest Biomaterials at College of Natural Resources, NC State.

Dr. Dasmohapatra joined NC State in 2007 after working for three years in market research consulting at The Future’s Company” (previously, Yankelovich), Chapel Hill, North Carolina and BBC Research and Consulting, Denver, Colorado. She completed her PhD with specialization in Customer Value in 2005 from the Pennsylvania State University, University Park, PA. Dr. Dasmohapatra has a Bachelors in Physics (hons.) with a double major in Education from the Regional Institute of Education, Bhubaneswar, India.

Teaching: Customer and Marketing Analytics
Research Interest: Marketing Models/Perceived Value Models for Environmental Products, Sustainability Metrics and Modeling (including Social Life Cycle Analysis), Market Research Methods



Sudipta Dasmohapatra
Associate Professor, Marketing
Institute for Advanced Analytics
902 Main Campus Drive, Suite 200
Centennial Campus

Dept. of Forest Biomaterials
College of Natural Resources
North Carolina State University,
Raleigh, NC 27695

Phone: (919)513-4976